News Article: Members Take Action Against Changes to Shoppers Drug Mart Optimum Loyalty Program Changes
Read the full article here:
http://www.canadaloyalty.com/forum/viewtopic.php?p=1169#1169
Members of Shoppers Drug Mart’s Shoppers Optimum loyalty reward program were shocked to learn that the program was suddenly changed without notice over the holiday period. Previously, accumulating 34,000 points in the system enabled the member to earn a $75 discount on a future purchase. The new program rules require that 40,000 points be redeemed in order to achieve the same $75 reward. Many members were holding large quantities of points, some in the hundreds of thousands, which have now suddenly been devalued.
Even more shocking, is that Shoppers bucked industry practices and introduced this change totally without notice. Then even went so far as to block redemptions in the week prior to implementation of the changes. This is entirely without precedent in the loyalty industry.
If you're looking for the petition, it's here: http://www.canadaloyalty.com/forum/viewtopic.php?p=1159#1159
http://www.canadaloyalty.com/forum/viewtopic.php?p=1169#1169
Members of Shoppers Drug Mart’s Shoppers Optimum loyalty reward program were shocked to learn that the program was suddenly changed without notice over the holiday period. Previously, accumulating 34,000 points in the system enabled the member to earn a $75 discount on a future purchase. The new program rules require that 40,000 points be redeemed in order to achieve the same $75 reward. Many members were holding large quantities of points, some in the hundreds of thousands, which have now suddenly been devalued.
Even more shocking, is that Shoppers bucked industry practices and introduced this change totally without notice. Then even went so far as to block redemptions in the week prior to implementation of the changes. This is entirely without precedent in the loyalty industry.
If you're looking for the petition, it's here: http://www.canadaloyalty.com/forum/viewtopic.php?p=1159#1159
posted by canloyadmin @ 8:02 a.m.
1 comments
